More from this Author
Found 32 books by Jochen Wirtz

Intelligent Automation
by Ian Barkin, Jochen Wirtz, Pascal Bornet

Essentials of Services Marketing, Global Edition
by Patricia Chew, Jochen Wirtz, Christopher Lovelock

Services Marketing
by Christopher H. Lovelock, Jochen Wirtz

Essentials of Services Marketing
by Jochen Wirtz, Patricia Chew, Christopher H. Lovelock

Services Marketing
by Christopher H. Lovelock, Jochen Wirtz

Services Marketing: People, Technology, Strategy (Ninth Edition)
by Jochen Wirtz, Christopher Lovelock

Essentials of Services Marketing
by Jochen Wirtz

Services Marketing
by Jochen Wirtz, Christopher Lovelock

Intelligent Automation Welcome World H
by Pascal Bornet, Ian Barkin, Jochen Wirtz

Intelligent Automation
by Pascal Bornet, Ian Barkin, Jochen Wirtz

Services Marketing
by Christopher H. Lovelock, Jochen Wirtz

Services Marketing
by Jochen Wirtz, Christopher Lovelock

Services Marketing
by Christopher H. Lovelock, Jochen Wirtz

Essentials of Services Marketing
by Christopher H. Lovelock, Jochen Wirtz, Patricia Chew

Winning in Service Markets: Success Through People, Technology and Strategy
by Jochen Wirtz

Service Pricing and Revenue Management
by Jochen Wirtz

Designing Service Processes
by Jochen Wirtz

Building a World-Class Service Organisation
by Jochen Wirtz

Balancing Demand and Capacity
by Jochen Wirtz

Improving Service Quality and Productivity
by Jochen Wirtz

Crafting the Service Environment
by Jochen Wirtz

Developing Service Products and Brands
by Jochen Wirtz

Complaint Handling and Service Recovery
by Jochen Wirtz

Managing Relationships and Building Loyalty
by Jochen Wirtz

Service Marketing Communications
by Jochen Wirtz

Revenue Management
by Sheryl E. Kimes, Jochen Wirtz

Services Marketing
by Christopher Lovelock, Jochen Wirtz

Winning in Service Markets: Success Through People, Technology and Strategy
by Jochen Wirtz

Understanding Service Consumers
by Jochen Wirtz

Positioning Services in Competitive Markets
by Jochen Wirtz

Managing People for Service Advantage
by Jochen Wirtz

Services Marketing
by Christopher H. Lovelock, Jochen Wirtz